Winning Across Global Markets examines how 145-year old Nokia grew from a small paper mill in Finland to a multinational telecommunications leader. Why are Nokia's globalization lessons so critical across industries and worldwide? While most large multinational companies enjoy inherent advantages in which their home base/country/flagship location often accounts for 30 - 50% of their revenues, small- multinationals like Nokia who have a home base market that generates less than 1% of its revenues are the exception in the global business world. To such a company, global advantage based on local success is a matter of life and death. To established industry leaders in the U.S., Europe and Japan, Winning Across Global Markets provides a roadmap for how to develop, capture and sustain competitive advantage. To ambitious challengers in emerging economies, it offers a guideline on how to topple the giants. Based on Steinbocks exclusive access to and interviews with all