TV consumption is on the rise, but consumers are viewing and experiencing TV in a vastly different way than they were even 5 years ago. TV viewership has radically transformed from a passive experience to a more engaged, interactive, and on-demand experience. Content producers will not only have to continue to create quality entertainment products, but they will now need to consider ways to a) enhance the viewing experience, b) leverage social media to promote their properties, and c) distribute their content across multiple platforms. Trends in TV Consumption: Digital recording devices have allowed for consumers to time shift. At the end of 2010, 38% percent of all U.S. TV households had a DVR; however, those viewers are still watching commercials. Nielsen also found that in DVR homes, playback actually improves commercial ratings by 44% among 18-49s after three days. People are watching full-length videos on computers. In Jan. 2011 143.9 million Americ